License Brands
ListenAlongside the house brands, which now account for over 60% of all units sold following the acquisition of Oakley, the portfolio has over 20 license brands, including some of the best known and most prestigious names in the global fashion and luxury industries.
With its manufacturing know-how, capillary distribution and direct retail operations supported by well-calibrated advertising and deep understanding of international markets, Luxottica is the ideal partner for fashion houses and stylists seeking to translate their style and values into successful premium quality eyewear collections, all the while differentiating each designer's offering as much as possible, meticulously segmenting it by type of customer and geographical market, to produce a broad range of models capable of satisfying the most diverse tastes and tendencies and to respond to the demands and characteristics of widely differing markets.
Another big priority is the continual improvement of the product mix to guarantee coverage and differentiation of the entire premium market and minimize the risk of brand dilution.
The Luxottica portfolio is a dynamic reality in continual evolution.
Its make up is gradually modified by the acquisition of new brands, the stipulation of new licensing agreements and the renewal of existing ones and the withdrawal of brands no longer deemed strategic, but the long-term objectives remain the same: to focus on leader brands, balance house and license brands, avoid brand dilution, and lengthen the average term of licensing agreements.
In 2008, the Group renewed its important partnership with Chanel, whose eyewear has always been made by Luxottica, ever since its first licensing agreement in 1999.
The new agreement will make it possible to take up new opportunities offered by this prestige brand, whose exclusivity and positioning in the eyewear market are guaranteed by Luxottica's ongoing commitment.
Meanwhile, the license portfolio has been enriched by the emerging Stella McCartney brand, whose first sun collection, manufactured and distributed exclusively by Luxottica, launched onto the market in summer 2009.
The Stella McCartney license, running for six years and renewable for a further five, also helped Luxottica extend the average term of its licenses, which is now approaching ten years.
Such long-term partnerships with maisons and stylists mean improved investment planning and fuller realization of the value of collections.
License brands |
|
|---|---|
This product line targets successful professional women who place an emphasis on quality and image.
The license dates back to 2002.
Characterized by lightweight materials and a slender line, the Brooks Brothers collections reflect the unique features of the style of this American brand.
This is an affordable product line with classic style that delivers functionality, lightness and high quality.
The original license agreement was entered in 1992.
Under license since 1997, Bvlgari eyewear is distinguished by the high quality of its materials, attention to detail and elegant design.
This product line addresses a clientele who seek a distinctive and exclusive product.
Burberry is synonymous with quality, innovation and style. All collections are naturally influenced by over 153 years of providing practical and modern all weather garments.
Burberry signature icons, including trench coat inspired D-rings, trademark check, quilting and the Prorsum equestrian knight logo, are seasonally evolved and re-interpreted always with a relaxed and distinctly British attitude.
The Burberry license agreement was signed in 2005, with the launch of the first eyewear collection in October 2006.
The license agreement with Maison Chanel was signed in 1999 and Luxottica Group was the first company ever licensed to manufacture eyewear for this renowned luxury brand.
The Chanel eyewear collections reflect the essential values of the brand, characterized by its unique style and creative design in terms of shapes, materials and colors.
Chanel eyewear is designed for sophisticated, trendy, sleek and refined people who give great attention even to the smallest detail
Chaps features easy to wear designs in the classic tradition of Polo Ralph Lauren. The line offers a designer name to the young consumer of competitively priced sportswear.
Since its introduction, Chaps has come to represent classic design, excellent quality and value.
Club Monaco offers quality eyewear of uncompromising style and affordable luxury.
The styling targets men and women between 20 and 40 who are urban professionals, style enthusiasts who appreciate design at mid-level prices.
The D&G eyewear collection is characterized by a youthful and innovative spirit and is in continual evolution toward new styles and levels of quality.
Unmistakably modern detailing makes the new models even more glamorous and enhances the cosmopolitan nature of the brand.
DKNY is easy to wear fashion with an urban mindset, the New York City street-smart look. DKNY eyewear caters to modern, urban, fashion-conscious women and men with multifaceted lifestyles: international, eclectic, fun and real.
Under license since 2005, the Dolce&Gabbana collections express elegance and purity of line and are the fruit of the brand's hallmark style and sophistication.
Innovative modern forms come in a rich array of classic and avant-garde colors and are enhanced by prestige materials and exquisite detailing, such as logos in Swarovski crystals or precious stones.
This product line reflects the design sensibility and spirit of the Donna Karan collection, offering men and women sophisticated styling in modern and lightweight materials.
Sensual, modern, avant-garde, sometimes provocative, Miu Miu addresses to a sophisticated and world aware clientele, particularly attentive to the new fashion trends.
It is characterized by a very strong identity and an independent creative development, which finds both in the design and in the choice of materials its quest for new styles and experimental approach.
Miu Miu - "the other and more transgressive soul of Miuccia Prada" - was established in 1993 and already in the early years of the XXIst century it was recognised as one of the top and most acclaimed brands worldwide.
Miu Miu is part of the Prada Group and, as such, it shares the Group's approach of an uncompromised quality applied to each single step of the process, from the design to the selection of raw materials, from manufacturing to distribution, customer care and communication.
The Paul Smith Spectacles brand, which launched in 1994, includes prescription and sun eyewear featuring the whimsical yet classic designs and attention to detail that are synonymous with one of Britain's leading fashion designers
Authentic and timeless, Polo is the foundation of the world of Ralph Lauren menswear, combining the time-honored aesthetic of casual East Coast Ivy League style with heritage English refinement. From preppy tailored clothing to vintage sporting classics to chic downtown looks, Polo's iconic collections are recognized throughout the world. Inspired by the aesthetic of Polo Ralph Lauren clothing, Polo Eyewear captures the same signature sensibility.
This collection mixes classically emblematic shapes, such as the aviator, with fresh concepts, such as our Big Pony logo in vibrant colors.
 |
 |
Total quality as point of departure, constant innovation without abandoning tradition, searching and selection of materials combined with impeccable manufacturing are the product characteristics of this brand, an icon of "Made in Italy", founded by Mario Prada in 1913 and later developed into an international business by Miuccia Prada and Patrizio Bertelli.
Prada is outstanding not only in terms of its high quality but also its innovative style and approach, which have always managed to anticipate and often influence tendencies in all sectors.
Sophisticated, elegant and refined, Prada products are recognizable by this strong identity and unmistakable style. We also find such characteristics in the eyewear, in both the prescription and sun collections.
There is also a series of models specially designed for leisure, identified by the unequivocal red line, a mark now seen as a guarantee that the product reconciles the two sides of a person, active and leisure, in a Prada Linea Rossa life-style proposal.
A fresh take on traditional bespoke tailoring, Ralph Lauren Purple Label is the ultimate expression of modern elegance for men. From precisely tailored Made to Measure suits to sophisticated sportswear and exceptionally crafted accessories, Purple Label reflects an impeccable sense of the dashing and refined.
The Purple Label Eyewear Collection embodies Ralph Lauren's luxurious designs, featuring vintage-inspired silhouettes and highlighting classic designs and colors. Blending tradition with refinement, all silhouettes are expertly handcrafted with the highest quality materials emphasizing a focus on excellence.
This line is an expression of the Ralph Lauren spirit at an accessible price point. It features the latest looks and trends, as well as some more classic looks, and vibrand colors for a feminine, flirty and fun look
The Ralph Lauren eyewear collection embraces a youthful sophisticated elegance that mixes refined luxury with a cinematic glamour and an air of mystery. For the fashion-conscious woman seeking timeless styling with a modern attitude.
The first Salvatore Ferragamo eyewear line debuted in late 1998, the year when the license agreement was signed with Luxottica Group. The Salvatore Ferragamo collections are characterized by painstaking attention to detail and trimming as well as an original use of materials and choice of colors.
Those who wear Salvatore Ferragamo eyewear feel that they possess a unique, custom crafted object, a little masterpiece inspired by the craftsmanlike tradition of the Ferragamo fashion house and reinterpreted according to contemporary trends.
Stella McCartney eyewear reflects the sense of modernity and innovation that the stylist shows in her creation of desirable fashion. Combining everyday functionality with a strong fashion sensibility, the eyewear collection offers contemporary femininity with a sense of modern luxury.
For 169 years, Tiffany & Co. has designed and produced standard-setting jewelry and accessories. The first collection of Tiffany & Co. eyewear, launched exclusively by Luxottica early in 2008, remains true to the brand's highest standards.
Tory Burch is an attainable, luxury, lifestyle brand defined by classic American sportswear with an eclectic sensibility, which embodies the personal style and spirit of its co-founder and creative director, Tory Burch.
Perceiving a void in the market for a sophisticated American aesthetic at an accessible price point, Tory wanted to create stylish yet wearable clothing and accessories for women of all ages.
Tory Burch was launched in February 2004 as a lifestyle concept with multiple product categories including ready-to-wear, handbags, shoes and jewelry.
The Tory Burch eyewear collection has been launched in November 2009.
Versace is a fashion and lifestyle brand for contemporary men and women who love glamorous luxury and distinctive personal style. Versace eyewear's refined and innovative design is a celebration of timeless esclusivity and fashion forward elegance.
The Maison's Medusa and Greek key logos embellish the linear cutting-edge frames, which represent the ideal of a sophisticated, free and highly desirable lifestyle.
Versus is part of the Versace Group. The spirit of Versus was summed up by Gianni Versace in 1989 as: "A creative journey which from the very outset has prioritised and valued innovation, flair and unorthodox talent. An energy and creativity focused on the future, totally at ease in the present, embracing every challenge and anticipating future expectations".
Freedom of expression, artistic curiosity and the ability to distinguish urban trend mark the Versus Eyewear Collection with Versace's Creative Director Donatella Versace identifing talented yound designer Christopher Kane to create an exciting first ever Versus Capsule.
Versus sunglasses and prescription eyewear are young and edgy, with a unique cutting-edge offering that fit an avantguarde urban lifestyle.
