House Brands
ListenLuxottica's brand portfolio is one of the richest and most prestigious in the industry, as its major global brands are backed by leading brands at a regional level and in particular segments and niche markets.
It also has an optimal balancing of house and license brands, thus combining the stability and volumes assured by the former with the prestige and high margins of the big names in fashion and luxury.
The presence of Ray-Ban, the world's best selling brand of sun and prescription eyewear, and Oakley, an undisputed leader in the performance category, gives the portfolio unparalleled strength.
And there is also the potential of Persol and Oliver Peoples in the high-end of the market, the relaunching of the Arnette and REVO sport brands now in progress, and the notoriety recognition of Vogue and K&L (formerly Killer Loop).
House brands |
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Launched in California in 1992, Arnette was acquired by Luxottica Group in 1999. It quickly became the eyewear of choice, and lifestyle icon, of the 3S generation - surf, skateboard and snowboard. Arnette's design captivates, bringing together the levels of comfort and functionality demanded by people drawn to action sports.
www.arnette.com
Established in 1998, Eye Safety Systems, Inc. (ESS) creates advanced eye protection systems for military, law enforcement, and fire/rescue professionals. Designed for the planet's most hostile and unforgiving environments, ESS products feature cutting-edge technologies and patented innovations to ensure peak performance and uncompromised eye safety.
Headquartered in Sun Valley, Idaho, ESS is a wholly-owned subsidiary of Oakley, Inc. ESS eye pro is manufactured in Foothill Ranch, California, and sold in over 90 countries.
www.esseyepro.com
Created in 1989, Killer Loop joined Luxottica Group's brand portfolio in 1999. It gradually evolved from a general sports style to embody a more "urban" spirit. In 2008 it took on a new name, K&L, and launched a project for collections specifically addressing the needs of emerging markets, but maintaining global distribution.
K&L is a fresh, vital brand for a dynamic young public who are careful about their look.
www.k-and-l-eyewear.com
On the scene since 1967, Luxottica Group's first line is still the one that best conveys the experience and tradition that are its essence. Luxottica is the ideal eyewear for those seeking contemporary style and premium quality.
The brand broadened its range with Luxottica Titanium, a collection for people who prefer super-lightweight frames of elegant design.
Launched in 2005 and part of Luxottica's brand portfolio since 2007, MOSLEY TRIBES combines design and aesthetics with a vision of the urban lifestyle and sports performance worlds. The sleek and stylish frames use titanium and injected plastic for a lightweight design, ideal for active individuals. Most frames feature VFX lenses (Visual Effects), the ultimate in lens technology.
Only three years on the market, MOSLEY TRIBES is popular among fashion-forward trendsetters
Established in 1975 and acquired by Luxottica in 2007, Oakley is one of the leading sports performance brands in the world. The holder of over 500 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brand on the market. Oakley is famed for its insuperable lens technologies such as High Definition Optics (HDO) which it incorporates into all of its sun and prescription eyewear as well as ski goggles.
Oakley has extended its leadership position as the world's leading sports eyewear brand into their apparel, footwear and accessories collections.
Laser focused on the consumer, Oakley has both Men's and Women's product lines which target the Sports Performance, Active and Lifestyle consumers.
www.oakley.com
Oliver Peoples began in 1987 with the introduction of a retro-inspired eyewear collection created by designer and optician Larry Leight. All eyewear is hand-crafted of the finest quality materials, in colors exclusive to Oliver Peoples. Frames are manufactured in limited quantity and with deliberate anti-logo labeling so that only people "in the know" will recognize them.
Oliver Peoples is the eyewear choice for many Hollywood elite and fashion photographers who appreciate its perfect combination of style and function.
Making its debut in 1917 and acquired by Luxottica Group in 1995, Persol is a living legend of "Made in Italy" eyewear. With its evocative name, signifying "for sun", it is the proud heir to a culture of excellence and craftsmanship, a perfect alchemy of aesthetics and technology.
The irresistible appeal of timeless design and high quality make the brand a veritable badge of distinction, one chosen by celebrities from show-business and the worlds of art and design
www.persol.com
Style, tradition and freedom of expression are the key values underpinning the philosophy of Ray-Ban, for generations the undisputed world leader in sun and prescription eyewear.
Debuting in 1937 with the Aviator model created for American Air Force pilots, Ray-Ban joined Luxottica's brand portfolio in 1999.
Unaffected by the conceptual transience of fashion, Ray-Ban immediately made a name for itself thanks to the absolute quality and authenticity of its eyewear, now more "modern" than ever and worn by countless movie celebrities and trendsetters all over the world.
www.ray-ban.com
Created in 1985 and acquired by Luxottica in 1999, Revo is a world leader in polarized lens technology. The company was founded utilizing lens technology that NASA developed for solar protection for satellites. The company continues to build on this rich tradition of innovation with Revo Polarcast technology which is quite simply responsible for the clearest and most protective polarized lens on the planet.
The brand is also committed to environmental responsibility utilizing Revo Re-Use technology on an expanding number of models.
Revo has also partnered with adventure-based philanthropists Jimmy Chin and Alexandra Cousteau to help guide the brand in its environmental efforts.
www.revo.com
Sferoflex joined Luxottica Group's portfolio in 1981. It takes its name from the patented flexible hinge enabling the temples to conform to the shape and size of the face, thus increasing the resilience of the frame itself and ensuring perfect fit.
With its classic design and instantly recognizable flexi-hinge, Sferoflex prescription frames enjoy wide consensus in the optical sector and are designed for people demanding reliability and top quality.
The Vogue Eyewear brand was launched in 1973, taking the same name as the famous fashion magazine. Luxottica Group acquired it in1990. Vogue styles stand out for their innovative design, for the wide variety of colours and frames and for the fashionable details on the temple of Vogue glasses, turning everyday glasses into a hot fashion accessory! Vogue Eyewear is mainly designed for a female target group; one that cares about details and is aware of the latest fashion trends.
The Vogue Eyewear collection allows one to play with fashion and to create one's own personalized style.
www.vogue-eyewear.com
